With e-commerce booming in the United Arab Emirates, Amazon.ae has become one of the leading platforms for businesses to reach a wide audience. However, increased visibility also means increased risks of counterfeiting and unauthorized sellers.
This is where Amazon Brand Registry comes in — a powerful program that helps trademark owners protect their brand and enhance their product listings.
What Is Amazon Brand Registry?
Amazon Brand Registry is a program designed to give trademark owners greater control over their brand’s product listings on Amazon. It offers tools for:
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Brand Protection – Identify and remove counterfeit or infringing products.
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Listing Control – Ensure product information is accurate and consistent.
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Enhanced Marketing – Access to A+ Content and brand-focused advertising tools.
Why It Matters for UAE-Based Sellers
The UAE is a fast-growing e-commerce market with customers from across the GCC and beyond. For sellers, protecting brand integrity on Amazon is essential to maintain customer trust and avoid revenue loss due to fake or unauthorized products.
Requirements for Amazon Brand Registry in the UAE
To enroll in Amazon Brand Registry from the UAE, you must have:
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A Registered Trademark – The trademark must be registered in the UAE or in a country accepted by Amazon.
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Exact Match Between Brand Name and Trademark – The trademark text must match the brand name you sell under.
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Trademark in the Appropriate Class – Covering the products you sell.
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Amazon Seller or Vendor Account – You must be an active seller on Amazon.ae (or other Amazon marketplaces).
Important: Pending trademark applications are not accepted — you must have a completed registration.
Benefits of Amazon Brand Registry for UAE Sellers
1. Stronger Brand Protection
Amazon’s automated tools use your trademark information to detect and block infringing listings, reducing counterfeits and unauthorized sellers.
2. Enhanced Product Listings
You can use A+ Content (enhanced brand content) with rich text, images, and videos to make your listings more appealing.
3. Better Search Performance
Registered brands often enjoy higher visibility in Amazon search results, attracting more potential customers.
4. Access to Brand Analytics
Gain insights into customer behavior, popular keywords, and sales performance to refine your marketing strategy.
How to Register Your Brand on Amazon from the UAE
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Register Your Trademark in the UAE through the Ministry of Economy.
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Create an Amazon Seller Account (if you don’t have one already).
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Apply for Amazon Brand Registry through Amazon’s Brand Registry portal.
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Verify Ownership – Amazon will send a verification code to the trademark owner, which you or your trademark agent must confirm.
Final Thoughts
For UAE-based businesses selling on Amazon, brand registry is an essential step to protect products, maintain quality control, and stand out in a competitive marketplace.
Without it, your listings are vulnerable to counterfeiters and inaccurate product information, which can harm your reputation.
Need Help Getting Started?
At A&A Intellectual Property, we assist Amazon sellers in registering trademarks in the UAE and completing their Amazon Brand Registry enrollment.
📧 info@aa-ip.com | 📞 +971 56 538 9029
